New Delhi, Oct. 31 -- K-pop idols are taking on a different role beyond performing and entertaining fans. Several South Korean music acts are participating in a new YouTube project that brings them together with international students learning the Korean language.

The three-part series is being produced by the King Sejong Institute Foundation in collaboration with South Korean broadcaster SBS. It aims to use the worldwide popularity of K-pop to encourage more people to learn Korean and explore the country's culture.

The project features artists taking part in language assessments, competitions and special teaching sessions with Korean language learners. It also gives international students an opportunity to interact with K-pop artists w...