New Delhi, Oct. 28 -- Just Dial Ltd, Reliance Group's business listings and search platform, plans to remain focused on helping consumers discover merchants rather than investing in order fulfilment infrastructure, as it looks to revamp its core offerings, a top company executive told Mint.

Just Dial, which currently generates most of its revenue from paid listings and subscriptions, is now testing new merchant software products to expand its offerings, its chief executive officer (CEO) Dinkar Ayilavarapu said.

"The products are in the lab right now, but they have already been tested with hundreds of merchants. And initial responses are awesome," he said. "This will come out into the world sooner rather than later."

Ayilavarapu, a Bain...