JioStar bets big on Bigg Boss: Salman Khan, Mohanlal, Sourav Ganguly & other mega stars headline six-language expansion
New Delhi, July 20 -- In what marks the biggest-ever expansion of the Bigg Boss franchise, Reliance's JioStar is rolling out six simultaneous editions of the reality television juggernaut this September.
Targeting a unified national viewership during the lucrative festive season, the network will broadcast the property across Hindi, Tamil, Telugu, Kannada, Malayalam, and Bangla-anchored by an unprecedented roster of national and regional icons.
By launching these six editions at once, JioStar is executing a massive localised rollout designed to capture audiences across every major demographic, positioning Bigg Boss as a pan-India cultural event rather than just a regional broadcast.
To drive this ambitious expansion, JioStar has assemb...
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