Bengaluru, March 21 -- Organised jewellery retailers are expanding into men's and kids' lines, a niche long dominated by digital-first brands, to unlock new growth beyond their women's segment.

Titan Company Ltd's Mia by Tanishq, traditionally positioned as a women-focused brand, plans to introduce a dedicated range of men's and kids' fashion jewellery as part of its category expansion this year.

"We are seeing increasing demand for men's and kids' range, and that's why you will see a dedicated category for these two sometime this year," said Shyamala Ramanan, business head of Mia by Tanisq, in an interview with Mint, adding that customers are already walking into stores enquiring about such offerings.

The move reflects a broader shift...