New Delhi, May 13 -- As Indian consumers move beyond single-brand loyalty and expand their drinking "repertoire" across categories, Brown-Forman, the maker of Jack Daniel's, is banking on India's premium spirits boom to sustain strong double-digit growth, even as competition intensifies across imported whiskey segments and supply chain risks persist.

Preferences shifted and broadened during the pandemic lockdowns."Covid gave consumers the confidence to experiment. Earlier, people had one fixed way of drinking. Now, they want flavour profiles, stories and experiences," managing director for India and South Asia, Gaurav Sabharwal said. "There's also more democratization happening in drinking. Women are drinking their choices now, not what ...