New Delhi, Sept. 23 -- Shares of ITC and Godfrey Phillips India gained as much as 2% on Wednesday, September 23, after reports that ITC had raised the retail price of its Gold Flake Premium cigarettes.

According to media reports citing dealer sources, the price of a 10-stick pack of Gold Flake Premium has been increased to Rs.135 from Rs.125, marking an 8% hike.

This is the second price increase for the brand this year. In June, ITC had raised the price of a 10-stick pack from Rs.115 to Rs.125, an increase of around 8.7%.

Following the latest revision, Gold Flake Premium has become 17.4% more expensive in 2026, with the price of a 10-stick pack rising from Rs.115 to Rs.135.

The recent price hike follows a series of actions by cigarett...