New Delhi, Aug. 19 -- Bollywood film music, long struggling to hold its place against independent artists and regional tracks, is staging a comeback.

New soundtracks such as Saiyaara and Metro... In Dino are climbing music charts and driving box-office buzz, signalling that Hindi film songs may finally be regaining their lost sheen. Entertainment industry experts say there is a growing realisation that soulful tracks that connect with audiences before theatrical release aid not just marketing campaigns but also a film's overall box office performance.

According to data from the Indian Music Industry (IMI), the apex body representing music labels in India, for the week ending 15 August, six of the top 10 tracks on Spotify as well as YouT...