New Delhi, Oct. 6 -- The era of ultra-affordable smartphones could be coming under pressure as rising costs of memory and other components push device prices higher, said Ravi Kunwar, VP & CEO, HMD India-APAC, in an exclusive interview with LiveMint during the HMD Vibe 2 Pro 5G launch in India. He added that cost pressures may persist in the industry until the end of 2027.

Kunwar said that HMD is focusing on features that will be useful in practice, battery life, and those specifically helpful in the Indian market, rather than going into an aggressive price war.

The company has officially introduced the Vibe 2 Pro 5G at discounted prices, starting from Rs.14,999 for the 6GB RAM configuration and Rs.16,999 for the 8GB RAM configuration, ...