New Delhi, May 15 -- As the 19th edition of the Indian Premier League (IPL) heads into a thrilling race for the playoffs, JioStar continues to witness sustained growth in reach and engagement across linear TV and digital platforms.

With playoff spots still wide open, the ongoing edition has maintained a level of unpredictability that has translated into IPL 2026 recording its highest-ever reach, with a combined reach of 1.1 billion, according to a release.

While reach on linear TV has kept in step with its strong footing and is well on course towards the 500-million-mark, digital reach grew by 15%, and watch-time is up by 7%. CTV has seen a 25% growth in reach, with watch-time up by 20%. The regional language watch-time has seen a stagg...