New Delhi, Sept. 12 -- Sticking to its usual product strategy, Apple has reportedly removed the iPhone 17 Pro and iPhone 17 Pro Max from its online store. The move came days after the company launched its 18 Pro models.

Removing iPhone 17 Pro and iPhone 17 Pro Max from its online store align with Apple's usual practice, which involves dropping previous-generation Pro models after launching their successors, Business Today reported.

As is typical, Apple has discontinued its older Pro models following the launch of iPhone 18 Pro and iPhone 18 Pro Max, the next-generation models.

The iPhone 17 Pro and Pro Max were introduced in September 2025 and went on sale later that month.

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