Interesting survey! Women taking charge of household finances, Gen Z saving for a home, Gen X is focused on retirement
New Delhi, Nov. 7 -- A survey by Stable Money and YouGov, 'How India Saves 2026' asking Indians how they save, what they save for and where they put their money showed that as much as 80% use a digital platform to save or invest, with the practice for 65% beginning by age 30.
Overall, the habit of saving is strong as 83% of the adults surveyed currently save or invest. Between the genders, close to half of women savers are now calling the shots on household money, and in age demographics, Gen Z is saving for a home, while Gen X is focused on retirement.
Here are some of the key trends from the survey of 1,212 urban Indian adults across more than 150 cities and towns, among which 1,003 respondents (83%) currently save or invest:
Saving ...
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