New Delhi, July 7 -- Former India captain Sourav Ganguly has been roped in as a brand ambassador of insurtech platform InsuranceDekho.

"The campaign draws on Ganguly's defining identity, the captain who played without fear, backed his team, and built a generation of winners," the organisers said in a release.

The organisers said 'Khul Kar Khelo' would be the call for insurance advisors on the platform and added, "The partnership will be brought to life through a new TVC campaign rolling out across digital and broadcast platforms."

For InsuranceDekho, that spirit maps directly onto the insurance advisor*, a micro-entrepreneur navigating risk, building client trust, and securing the financial futures of families across India. 'Khul Kar K...