Instagram tests 90-minute videos as it looks to challenge YouTube and retain creators: What is 'Features'?
New Delhi, Oct. 27 -- Instagram is taking another step towards becoming a destination for long-form video content, testing a new feature that will allow selected creators to upload horizontal videos lasting up to 90 minutes.
The move marks a significant change for the Meta-owned platform, which has spent recent years building its video strategy around short-form content through Reels.
The new format, called Features, is being tested with selected creators in Brazil and the United States. It is intended to give creators more room to publish podcasts, comedy programmes, interviews and other videos that need more time than a conventional Reel allows.
The development could also help Instagram compete more directly with YouTube, where longe...
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