Mumbai, May 11 -- For Mumbai-based tech professional Ketan Madhav, weekends are reserved for a subject he pursues with almost religious zeal-food. Every Saturday, he and his friends pick a newly opened restaurant and work their way through a smorgasbord of options, ranging from coastal Indian fare to exotic cuisines from faraway lands. For outlets they truly like, they dedicate an entire month to sampling as much of the menu as possible.

"This keeps us busy for months. We never have to wonder what to do over the weekend," he said.

But this abundance of choice, while delivering gastronomic delights, creates a dilemma in another far more important area-investments.

"Every week we hear about a new fund house or scheme being launched. Just...