New Delhi, Aug. 5 -- Film actors and sports stars continue to command significant brand power, with the combined brand value of India's top 25 celebrities estimated at $2 billion in 2025, down 3.7% from the previous year, according to Kroll, an independent provider of global financial and risk advisory solutions.

Shah Rukh Khan climbed to the top spot from rank three in 2024 with a brand value of $177.9 million, while Ranveer Singh retained second place ($162.9 million). Cricketer Virat Kohli slipped to third from the top spot with a brand value of $158.4 million. The rankings are based on brand values derived from celebrity endorsement portfolios and relative social media presence.

The firm attributed the decline in overall brand value...