New Delhi, March 9 -- India's ICC Men's T20 World Cup victory on Sunday night - its second in a row after the 2024 triumph - is already shaping conversations around endorsements for cricketers, with top performers attracting early queries.

Companies and industry analysts said the top players are going to see a 30-35% increase in their valuations, with speedster Jasprit Bumrah and skipper Suryakumar Yadav leading the pack. The two cricketers are now said to be charging around Rs.6 crore and Rs.4 crore per endorsement, respectively, confirmed two experts who did not want to be named. They are emerging as key names for premium categories, while younger players like Tilak Varma and Sanju Samson may see some moment marketing opportunities as ...