New Delhi, Aug. 27 -- India's entertainment and media market is projected to grow at nearly twice the pace of the global industry through 2030, with digital advertising, OTT and gaming expected to drive much of the expansion.

The sector is projected to grow from $25.7 billion in 2025 to $36.7 billion by 2030, a 7.4% compound annual growth rate (CAGR), nearly twice the global industry growth rate of 4%, according to the India findings of PwC India's Global Entertainment & Media Outlook 2026-2030, released on Thursday.

The shift is being driven by digital ecosystems, regional content and technology-led revenue streams, the report said. Internet advertising, OTT video and gaming are expected to account for a large share of the sector's inc...