New Delhi, Aug. 20 -- The glitzy world of India's social media influencers-long fuelled by lucrative brand deals with online gaming companies-is facing an unexpected downturn. With the introduction of the Promotion and Regulation of Online Gaming Bill, 2025, in Parliament, influencer incomes are projected to take a substantial hit, as money-spinning collaborations with real-money gaming platforms come under a blanket ban.

As per the bill, which was passed by the Lok Sabha on Wednesday, creators endorsing such betting apps can face a prison term of two years and a fine of up to Rs.50 lakh.

For years, fantasy sports apps, poker platforms, and real-money gaming companies have been among the top spenders on influencer marketing in India. Fr...