New Delhi, Oct. 26 -- Hyundai Motor India Ltd on Monday launched the Bayon, its first new car in three years, as it seeks to build on the success of its best-selling Creta and increase annual mid-size sport utility vehicle (SUV) sales from about 170,000 to 250,000 units over the next 12 months.

The Korean carmaker is looking to narrow the gap with Tata Motors Passenger Vehicles Ltd and Mahindra & Mahindra Ltd, which have overtaken it in India's passenger vehicle market.

The Gurugram-based company plans to introduce seven new nameplates in India by 2030, with the Bayon marking the first step in that push. The new SUV will compete with the likes of the Tata Sierra, Maruti Suzuki Victoris, Grand Vitara and Renault Duster in the increasingl...