New Delhi, Oct. 1 -- Buying a mattress has traditionally meant making a long-term decision after a few minutes in a showroom. Wakefit has changed that equation with online mattress shopping, physical stores, sleep technology and a 100-days risk-free trial that lets customers make the final decision at home (as it should be)!

Here's the strange thing about buying a mattress: people often spend about 10 minutes trying one before taking home something they could sleep on for the next eight years.

That's nearly 3,000 nights decided in the time it takes to order lunch!

Plus, those 10 minutes reveal surprisingly little. You're fully dressed, lying unnaturally still and consciously thinking about how the mattress feels. You don't know whether...