Bengaluru/Mumbai, Aug. 3 -- For decades, Raymond sold India the idea of "The Complete Man." Today, its newest chief executive officer (CEO) is trying to revive one of the country's most iconic apparel brands after years of leadership churn and changing consumer preferences eroded its dominance.

As the fourth CEO in five years, Satyaki Ghosh faces the formidable task of restoring Raymond Lifestyle to a position of strength, reviving growth, rebuilding shareholder confidence and convincing investors that the century-old company can deliver a sustained turnaround after years of instability.

Ghosh, who took the reins at Raymond Lifestyle in January, has earmarked FY27 as a year of consolidation, closing loss-making stores, streamlining oper...