New Delhi, May 26 -- India's quick-commerce boom is no longer just about helping consumers get groceries faster. It is now quietly emerging as a new growth engine for startups.

Platforms like Blinkit, Zepto and Swiggy Instamart are increasingly becoming launchpads for consumer brands that may never have scaled this quickly through supermarkets or traditional retail shelves alone.

Here are seven Indian startups and brands that are benefiting from the country's 10-minute delivery race.

Specialty coffee was once considered too niche for instant-delivery platforms. But brands like Blue Tokai Coffee Roasters are increasingly using quick-commerce apps to push cold brews, canned coffee and ready-to-drink products toward younger urban consumer...