How are dark patterns causing Rs.25,000 crore loss to consumers annually?
New Delhi, June 20 -- In the last few years, e-commerce and quick commerce have grown significantly. Many of us order goods or book online services at least once every day. These can include booking a cab, ordering food delivery, ordering groceries, or hiring a house help. While ordering/booking, you may have at times observed some unexpected fees on the final checkout page, a donation checkbox checked, preselected insurance/other add-ons, a new subscription or renewal checkbox checked, etc. If you are in a hurry, you end up paying for these unwillingly. In this article, we will understand what these dark patterns used by some online platforms are, and the Central Consumer Protection Authority (CCPA)'s guidelines to prevent them.
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