New Delhi, Oct. 6 -- The Uttarakhand government says House of Himalayas, its umbrella brand for locally produced goods, has recorded around Rs.6 crore in business since its launch, as the state seeks to connect rural products with national and international markets and strengthen rural enterprise opportunities across the state.

The brand was launched in December 2023 at the Uttarakhand Global Investors Summit in Dehradun, where Prime Minister Narendra Modi unveiled it. According to the state government, the launch gave the initiative national branding and aligned it with the "Vocal for Local" and "Local for Global" concepts.

The brand currently includes 83 products, of which 60 are described as distinctive products. Its portfolio covers...