Bengaluru, Feb. 28 -- AI-native startups are now trying their luck in astrology, aiming to supplement or replace current aggregator business models with hyper-personalised algorithms with greater accuracy.

Currently, market leaders in faith-tech, such as AstroTalk and InstaAstro, rely on the marketplace model, using their platforms as intermediaries between users and astrologers and charging both.

However, as startups such as Melooha, AstroSage AI, Vaya, AstroSure AI, and HiAstro, among others, continue to attract modest cheque sizes, questions are likely to persist over how real their disruption will prove to be and whether they can scale meaningfully.

Data from Venture Intelligence shows that among the top 10 deals between 2023 and 2...