New Delhi, July 29 -- Lokesh Ahuja, AVP at Nykaa, has shared a cautionary story on LinkedIn. He recently taught his mother how to use UPI payments. He came across something that rang an alarm bell.

Scrolling through her phone later, Ahuja spotted several AutoPay mandates. She unknowingly subscribed to multiple services through free trials. These offered zero cost during the initial 30-day period. However, they automatically charged users afterwards unless cancelled promptly.

"And most people never notice a Rs.79 deduction. Because it quietly disappears inside an account statement with a hundred other UPI transactions. That's the real product behind a free trial. Not the first free month," he wrote.

Lokesh Ahuja reflected on shifting pa...