New Delhi, Aug. 21 -- The quick commerce battleground is rapidly moving beyond last-minute groceries and household staples. In a move to capture the lucrative impulse-buying and gifting market, Swiggy Instamart announced a strategic partnership with global lifestyle retailer MINISO on Friday.

Consumers in key metropolitan cities can now order over 90 MINISO products, ranging from quirky stationery to officially licensed pop-culture merchandise, and have them delivered in just 10 minutes.

The collaboration marks MINISO's first foray into the quick commerce space in India. The initial catalogue rollout heavily targets Gen Z and millennial shoppers by focusing on MINISO's highly popular, IP-led merchandise.

Fans of globally recognised fra...