New Delhi, Feb. 22 -- Gully Labs Co-Founder Arjun Singh has shared how his sneaker brand lost Rs.2 lakh in one week. He blamed it on a customer service executive who allegedly caused the company harm through fraudulent orders.

"We hired a CS person a couple of months ago. Within the first week of joining he made INR 2L of 100% discount orders - sent to his friends and quit in a week," Singh wrote on Twitter (now X).

Singh's post was in reference to an observation by Akshay G Jain, the founder of Ludhiana-based D2C fashion brand Mlada.

"As brands grow, they have newer set of challenges. Never thought I have to guard customer details, order exports from people in the same organisation due to security concerns. Increases complexity, but n...