New Delhi, June 25 -- The government has asked private sector banks to increase customer enrolment under the Pradhan Mantri Suraksha Bima Yojana (PMSBY), particularly targeting lenders that have significantly lagged their annual goals, as it seeks to widen accident insurance coverage amid rising road fatalities, according to two people aware of the matter.

The finance ministry has asked these lenders to step up outreach, improve enrolment efforts, and use both branch and digital channels to boost participation in the scheme, which offers low-cost accident insurance to vulnerable sections and supports the government's broader financial inclusion push after the rollout of Jan Dhan accounts, they said, requesting anonymity.

According to da...