New Delhi, Aug. 17 -- New Delhi: Stuck in endless loops with chatbots and automated grievance-redressal systems while trying to get a consumer complaint resolved? There may be help on way with the government looking to crack the whip.

The fixed options offered in the new customercare delivery are making it tough for consumers to explain their problem, while getting through to a human executive is difficult, or simply not an option. This frustrating experience is now commonplace across e-commerce platforms, banks, airlines, consumer durable companies and various service providers.

The department of consumer affairs is examining how companies are deploying such systems as the first layer of customer support, concerned that instead of bein...