New Delhi, May 21 -- The era of ad-free AI experience in Google Search is coming to an end. During its I/O 2026 conference on Wednesday, the tech giant announced that it is using Gemini to inject, dynamic AI generated ad formats directly into AI mode along with traditional search experience.

"As the Search experience becomes smarter and more conversational, we're using Gemini models to experiment with new ad experiences designed to provide engaging, helpful answers that connect people with businesses." Google said in a blogpost

Google says its study found 75% of people report making faster, more confident decisions using AI Mode. To leverage this, Google says it is testing two new type of ad formats that are built with Gemini. The compa...