New Delhi, Nov. 14 -- Google International has invested Rs.10 crore ($1.07 million) in Rigi, becoming a shareholder in the India-based creator economy startup, to be valued at Rs.670 crore ($79 million) post-money, according to a report by Analytics Insight.

Entrackr cited regulatory documents to report that Rigi's board has approved allotment of 1,543 preference shares to the tech giant at Rs.61,796 each, giving it a 1.43% stake in the platform.

Rigi, which is an ad-based platform, allowing users to watch micro-dramas without a subscription, is looking to use the funds to expand its free-to-watch digital content and entertainment portfolio, a report by Exchange4media added.

Founded by Ananya Singhal and Swapnil Saurav in 2021, the sta...