Mumbai, Sept. 9 -- Godrej Interio, known for its office chairs and steel almirahs, is investing Rs.300 crore in a brand revamp-new identity, modern stores, and trendier collections to revitalise its legacy furniture business.

Godrej Interio has already invested Rs.350 crore in its furniture manufacturing operations, and hopes to double revenue to Rs.10,000 crore by 2028, top company officials said.

"We want to be India's most trusted lifestyle brand," Nyrika Holkar, executive director of parent firm Godrej Enterprises said at a formal brand launch on Tuesday. "We are uniquely placed in the Indian market with everything, from design to manufacturing to logistics, entirely in-house. We can deliver this vision better [than the competition]...