New Delhi, June 30 -- In one of the more unusual entertainment crossovers of the year, Argentine football legend Lionel Messi has appeared alongside Tom Holland in a promotional video for 'Spider-Man: Brand New Day'.

The forthcoming Marvel Cinematic Universe film is all set to arrive in cinemas by July end. The promotional clip, titled SPIDER-MAN: BRAND NEW DAY - Super Fan Messi, was released by Sony Pictures and quickly gained traction across social media platforms. Safe to say, it drew hilarious reactions from both football and Marvel fans.

The short film opens with Holland's Peter Parker sitting inside a New York deli while speaking to someone on the phone. The scene takes an unexpected turn when Messi walks through the door, prompti...