New Delhi, April 20 -- It's a long shot, but asset management companies (AMCs) are trying everything to lure fund managers into swapping their Bandra Kurla Complex offices for a new life in an upcoming financial hub about 500 km away.

AMCs are offering pay hikes, relocation perks and faster career tracks to coax fund managers into moving to GIFT City, where talent remains hesitant to move.

The push comes as regulators tighten norms on keeping an on-ground presence in the International Financial Services Centre (IFSC), forcing fund houses to ensure that key personnel are physically based in GIFT City (Gujarat International Finance Tec-City). But attracting experienced fund managers has proved to be difficult, with AMCs competing for a li...