New Delhi, Sept. 17 -- Banks may need to earn young customers' trust before those customers start comparing financial products. That was the concern in a LinkedIn post by Chandralekha MR, founder of Dime.

She argues that Instagram and YouTube already influence how Gen Z understands money. Traditional banks risk leaving that learning process to content creators.

"Gen Z is already in the room," she wrote. Her question is whether finance brands will join that conversation meaningfully or not.

"Young people are learning what to fear, buy, question, and trust through feeds. Finance is part of that, whether banks participate well or leave the conversation to creators, screenshots, and random opinions," she wrote on LinkedIn.

"The large new-...