New Delhi, May 12 -- Raised in the age of smartphones, social media and instant access to information, Generation Z is entering the world of investing earlier than any generation before it. The April NSE Market Pulse showed that investors below 30 years of age made 38.4% of the exchange's investor base at the end of March 2026, as against 29.4% at the end of March 2021.

In mutual funds as well, Gen Z segments had the highest assets under management (AUM) per capita growth between FY23 and FY25 at 65% (salaried Gen Z)-75% (Gen Z students) versus an average of 55%, according to a 2025 collaborative analysis by Bain & Company and Groww. This is based on Groww's investor base that was onboarded before 31 March 2022 and remained active till 3...