New Delhi, March 20 -- The Delhi High Court on Friday listed for hearing on March 23 a lawsuit by the Indian cricket team's head coach Gautam Gambhir to stop the misuse and exploitation of his image, voice and other attributes of his personality for creating deepfake content and for commercial gain.

Gambhir's counsel submitted before Justice Jyoti Singh that besides infringement of his personality rights, it was also a question of his dignity.

Advocate Jai Anant Dehadrai asserted that the offending content had "material consequence" on Gambhir as there were fabricated videos purportedly showing him resigning as the head coach after a poor match performance or assaulting a fellow player.

"Some things have material consequences. Imagine ...