New Delhi, Sept. 21 -- Indian reality TV shows, once typically hosted by popular actors, are increasingly turning to public figures from diverse fields to pique curiosity and expand their audience base.

For instance, cricketer Rohit Sharma is hosting a family game show titled Family Full House for Sony Pictures Networks India, while JioStar has roped in former cricket captain Sourav Ganguly for the latest season of Bigg Boss Bangla. Earlier, entrepreneur Ashneer Grover had hosted Amazon MX Player's Rise and Fall.

Entertainment industry experts say the role of a reality show host has evolved significantly over time. Earlier, a big celebrity name was often enough to generate initial interest. Today, broadcasters and streaming platforms ar...