New Delhi, Sept. 30 -- The beauty and personal care product market in India continues to grow. While it is dominated by legacy players, several India-born brands are now grabbing attention with their innovation and India-centric products. A new entrant in the market is SAMMMM, a fast-growing self-care brand, launched in June 2025.

The beauty brand was founded by 16-year-old Samara Roy, who told Livemint that she turned her teenage struggles with identity and belonging into the driving force behind SAMMMM.

Roy's journey began at age 12. She said that she turned to beauty and self-care as a coping mechanism while navigating school pressure and the search for authentic community. "One of the biggest struggles for me as a teenager was findi...