New Delhi, Sept. 22 -- With Mirzapur-The Movie crossing the Rs.200 crore mark at the box office, it is clear that the action drama, a feature adaptation of the web show on Amazon Prime Video, has shown what streaming platforms can bring to India's theatrical business.

A similar trend was seen with The Eken movie franchise in Bengali cinema, which was released theatrically after premiering as a series on OTT platform hoichoi. Punjabi film Yaar Jigree Kasooti Degree, released last month, is also based on a show.

Entertainment industry experts say streamers sit on years of viewing data. They know which characters, dialogues and story arcs audiences keep returning to. A show that has run three or four seasons gives a platform granular insig...