New Delhi, Aug. 12 -- For 34 years, Rachid Lazraq ran his shoe store in Shoreditch, East London, surviving on selected but loyal customers. However, the family business witnessed tough times, almost at the brink of being shut down. However, it was Lazraq's daughter Zineb Lazraq who took some help from social media and changed the situation after going viral on TikTok.

Zineb Lazraq discovered that although their shoes seemed old-fashioned to him, they could actually be exactly what a younger generation was looking for. She went on to post on the video-sharing platform, and soon the store started buzzing with customers.

The store, Rich Collection Italia, has been running for decades in Shoreditch. As per a report by People, the store was ...