New Delhi, Sept. 10 -- At its "Surprise and Shine" event on September 9, Apple unveiled its next-generation hardware lineup, headlined by the company's first-ever foldable smartphone-the iPhone Duo.

Alongside this historic debut, Apple announced the premium iPhone 18 Pro series, the health-focused Apple Watch Series 12, the rugged Apple Watch Ultra 4, and a more accessible AirPods 5.

For Indian consumers, the biggest talking point of the keynote is the pricing.

Apple has adjusted its iPhone pricing hierarchy, introducing significant upward price revisions that cement the brand's ultra-premium positioning in the country. While US buyers are seeing a relatively stable pricing structure compared to previous years, Indian buyers will need ...