New Delhi, April 10 -- What does it take to build a brand in one of the most complex consumer markets in the world, and then take it global? In Episode 8 of India for the World, a leadership podcast by Mint and Boston Consulting Group (BCG), host Soumya Gupta is joined by Saugata Gupta, MD and CEO of Marico Limited, and Abheek Singhi, Managing Director and Senior Partner at BCG.

The conversation explores the realities of building consumer brands in India's inherently fragmented market, and the strategic shifts required to scale beyond borders. From affordability and distribution to premiumisation, diaspora-driven expansion, and digital-first strategies, the discussion offers a nuanced playbook for Indian brands aiming to compete globally...