Bengaluru, Oct. 2 -- With speed no longer a differentiator, grocery-delivery platforms are now serving indulgence, freshness, and aspiration-instantly.

From gourmet fruits to ozone-washed greens to artisanal sourdoughs, quick commerce is moving upmarket in search of high-end, better-paying customers to boost their margins.

The latest to join the sprint is food-delivery giant Zomato-owned Blinkit, which is looking to expand its fresh range to include ozone-washed fruits and HACCP-certified produce, as well as handpicked bread and cheese imported from Europe, two people close to the development told Mint.

Hazard Analysis Critical Control Point (HACCP) is a science-based system to control food safety hazards, widely adopted by national re...