New Delhi, Dec. 8 -- With the need to rapidly cater to an audience with low attention spans and a wide range of programming options, many film and sports stars are creating content for YouTube and social media, expanding beyond the professionally curated work they traditionally produce.

Filmmaker Farah Khan runs a YouTube channel dedicated to food, while Shilpa Shetty has built a strong fitness and wellness brand. Sameera Reddy, with her humorous mom-life videos, has become a case study in vulnerability-driven engagement. Comedians like Bharti Singh and television personalities such as Archana Puran Singh have also leveraged YouTube to showcase behind-the-scenes moments and everyday stories.

Industry experts say celebrities are increasi...