New Delhi, March 13 -- Looking to build globally recognizable brands around India's traditional textiles, the government has proposed a new regulatory framework that would make it mandatory for all products sold as handloom to carry an official 'Handloom Mark' label, which will carry strict compliance norms.

The move aims to curb misuse of the handloom tag and to strengthen consumer confidence in the authenticity of India's handwoven goods, as per a draft regulation notified by the textiles ministry to the World Trade Organization (WTO).

The regulations follow the launch of the Kasturi Cotton Bharat-India's first premium brand and logo for its home-grown cotton brand-and reflects a broader effort to sharpen the global positioning of for...