New Delhi, Oct. 22 -- E-commerce major Flipkart is preparing to venture into India's food delivery market, becoming the latest company to take on established players Zomato and Swiggy. According to a report by TechCrunch, Flipkart is internally testing its food delivery service, "Eat-in by Minutes". The Bengaluru-based company has expanded the trial to more than 8,000 employees so far, relying on its logistics arm, Ekart, to handle deliveries.

As part of the pilot, Flipkart has added a dedicated tab to its shopping app, allowing employees to access the food delivery service. The platform is sourcing restaurants through the Open Network for Digital Commerce (ONDC), a government-backed network that connects buyers and sellers across multip...