New Delhi, Aug. 4 -- A mega online discount on the iPhone 17 Pro Max, which originally has a massive Rs.1.5 lakh price tag, turned into a nightmare for Harsh Doshi, who grabbed a late-night deal on e-commerce platform Flipkart.

What initially appeared to be a massive 30% price drop on the 'Flipkart Assured' product quickly turned into allegations of "daylight fraud" when the shipped and fully invoiced order was abruptly cancelled, without his consent, due to a "price mismatch".

The viral incident has now escalated to the Consumer Forum, bringing to light loopholes in fair trade practices and consumer protection during high-traffic online sales.

In a viral LinkedIn post, Harsh Doshi, a Chartered Accountant, shared that he was browsing t...