New Delhi, April 15 -- On warm evenings in Delhi, bartenders are swapping vodka and gin for jamun (java plum), kaccha aam (raw mango) and chilli mango, signalling India's palate is expanding beyond plain white spirits.

This shift is beginning to reshape how alcohol producers such as Diageo Plc, Allied Blenders and Distillers Ltd, Radico Khaitan Ltd and NV Group approach their white spirits portfolios, as the country now stands as the fourth-largest flavoured spirits market globally by value, according to industry estimates.

Driven by younger consumers, at-home drinking and cocktail culture, India is catching on to a global trend in which flavoured spirits account for a significant share of consumption, but with a twist: it is instead dr...